Privacy Policy

Information We Collect
How We Use Information
Sharing of Information
Information Retention & Security
Your Privacy Rights

Effective Date: 10 February 2026

Arm or Ally S, LLC (“Arm or Ally,” “we,” “us,” or “our”) values your privacy and is committed to protecting the personal information you provide when using Armorally.com. This Privacy Policy describes how we collect, use, share, and protect information obtained through our website and related services.

Information We Collect

We collect information that you voluntarily provide when you:
- place an order
- create a customer account
- contact customer support
- subscribe to email communications

This information may include:
- name
- billing and shipping address
- email address
- telephone number
- payment information (processed directly by our payment processors)
- order and transaction details

Certain products or transactions may require additional information to comply with legal or operational requirements. Such information is collected only when necessary and limited to the purpose for which it is required. We also collect limited information automatically when you visit our website, such as IP address, browser type, device information, and usage data, through standard website technologies.

How We Use Information

We use collected information to:
- process and fulfill orders
- provide customer service
- communicate regarding transactions
- send promotional communications where permitted by law
- prevent fraud and protect the security of our services
- improve website functionality and user experience
- comply with legal obligations

Sharing of Information

We may share personal information with trusted third parties solely for legitimate business purposes, including:
- payment processors
- shipping carriers
- fraud prevention and security providers
- service providers supporting website operations and communications

These parties receive only the information necessary to perform their functions and are required to safeguard it. We do not sell personal information. We do not share personal information for cross-context behavioral advertising.

Website Analytics

We use standard analytics tools to understand how visitors interact with our website. These tools may collect information such as device type, pages visited, and usage patterns. The information is used to improve site performance and customer experience. You may manage analytics preferences through your browser settings or applicable third-party opt-out tools.

Data Security

We implement reasonable administrative, technical, and physical safeguards to protect personal information. Payment information is transmitted securely and processed by third-party payment processors. We do not store complete payment card information on our servers.

Data Retention

We retain personal information only for as long as necessary to fulfill the purposes described in this policy, comply with legal obligations, resolve disputes, and enforce agreements.

Your Privacy Rights

Depending on your state of residence, you may have the right to:
- request access to personal information we hold about you
- request correction of inaccurate information
- request deletion of certain personal information
- opt out of certain processing or communications

Requests may be submitted by contacting support@armorally.com. We will respond as required by applicable law.

Email Communications

You may opt out of promotional emails at any time by using the unsubscribe link provided in our messages. Transactional communications related to orders may still be sent.